Live Your Values and Find Your Tribe
You got into business to help people, but how do you find the right people? By being your true self and living what is important to you, like giving to charity at every opportunity.
People like buying from people who go above and beyond. Think about it: if two vendors offer identical products, but one gives to charity, you’d go with that vendor. Customers are fascinated to learn every time they use their credit card a portion of the fee is donated to a charity of the owner’s choice. It says a lot about you, the owner, that you’re prioritizing this value. Customers feel involved; by buying, they’re also donating and helping.
It’s a free perk. You don’t have to do anything more, they don’t have to do anything more, everyone feels good about their decisions. Imagine the customer telling their friends about you, “Not only do they offer this great service, they donate to charity automatically.” Likes associate with likes. People want to be a part of that team.
Let them be a part of something greater. They are a part of the flow from merchant, to buyer, to GIVIA, to the people receiving the help. You wouldn’t have a fee to donate if they had not bought your product or service.
You’re helping yourself find your tribe, people with similar values and together you can lift each other up. By being true to yourself, doing what you know is right, you are attracting the best people to you.
